Top Experimental Retail Trends for Physical Stores

Digital Retail

In Direct-to-Consumer concepts, the retailer entices customers to enter their contact information or download the brand’s application for personalized offers

Store Experience

Retailers moved away from a product-only sales model. The goal is a fun (gamification), effective (service), and engaging (technology) store environment

Customer Research

Probably the most important trend is using the physical store as the frontline research center.

Creating Dynamic environments for enhanced creativity focus and collaborations