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Top Experimental Retail Trends for Physical Stores
Digital Retail
In Direct-to-Consumer concepts, the retailer entices customers to enter their contact information or download the brand’s application for personalized offers
Store Experience
Retailers moved away from a product-only sales model. The goal is a fun (gamification), effective (service), and engaging (technology) store environment
Customer Research
Probably the most important trend is using the physical store as the frontline research center.
Creating Dynamic environments for enhanced creativity focus and collaborations
